Why blog?

February 7, 2011 at 12:08 am (Uncategorized) (, , , , , , )

We ask ourselves over and over: What’s the big deal about blogging? If you have an active Facebook, LinkedIn and Twitter account, that should be all you need as far as this whole social media thing is concerned, right? Well, that may not necessarily be the case. College professors and PR professionals aren’t continuously buzzing about social media for nothing. While it’s important to know what PR pros are talking about in their blogs, it’s also important to join the conversation. The definition of “blog” can be left up to one’s own interpretations. In a nutshell, it can be defined as a personal or professional website in which the publisher provides a stream of thoughts, ideas, graphics, and analyses as they relate to a reasonable extent of the publisher’s bias. Blogs are useful tools because they give insight into everyday opinions, thoughts and trends within one’s particular field of interest.

The list of reasons to blog can go on and on but as a college student and aspiring professional, three main benefits of joining the blogosphere are: professional development, organization and knowledge.

1) Develop professionally

It’s imperative to stay on top of the social media movement. Although it’s called a trend, social media is more of a movement that continually forces users to engage and interact. It allows users to be as formal or informal as they please. A blog is a great professional development tool because it links professionals and those aspiring to be, connects businesses to consumers, associates people who have similar interests and also sharpens writing skills. Besides, college kids love to stay up to date when it comes to “trends,” right?

2) Get organized

Blogging is a productive way to organize your thoughts. Instead of writing on sticky notes, napkins and random scraps of paper every time you think of something cool or interesting, use a blog. Each post will be an electronic copy of everything you’ve thought on any particular day. Having a blog may help you with your job, school work or organizational affiliations as you refer back to things you’ve written or read. Rather than taking on the habit of cramming and thumbing through unorganized notebooks for tests, a blog gives students/aspiring professionals an opportunity to categorize special notes and thoughts.

3) Learn!

Taking on the responsibility of keeping an updated blog forces you to stay active; you have to stay on top of blog-worthy topics. Whether you’re finding your inspiration in the news, trade publications, entertainment media or someone else’s blog, blogging is a constant learning and growth experience. Soaking up loads of information and sharing your perspective takes a good bit of work, but the rewards may make it worthwhile. It doesn’t give room for procrastination, which certainly a habit many students would love to break!

While blogging is elaborately planned and fairly organized, microbogging may prove to be an easier way for students to throw out quick thoughts and stay up-to-date with real-time posts on the latest news. If you don’t have time to sit and upload pictures or write pages of thoughts, sites like Twitter (a microblogging site that only allows posts of 140 characters or less) are useful.

Micorblogging is simply the shorthand version of blogging. It allows users to comment and read short posts while not having to go in-depth on any one subject. In public relations, students can find many microblogging tools and conversations that still provide the same benefits listed above. For example, discussions on Twitter such as #PRStudchat, #Journchat and #PR20chat engage students and professionals by having a Q & A discussion section on various topics in the industry. In this sense, microblogging allows students to gain insightful knowledge in a matter of seconds as opposed to having to read full pages of one person’s thoughts (blog).

Do you think blogs and microblogs are useful tools? What are some ways you use blogs/microblogs as personal or professional tools? Post your links!

By Miah Evans

Advertisements

1 Comment

  1. Stacy Lowrey said,

    I think blogs are great tools for company pr, its great to keep your target audience engaged, in addition linking your blog can push you up on search engines.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: