Make Me Laugh

February 6, 2011 at 11:22 pm (Uncategorized) (, , , )

Microblogging. The social media outlet that has taken the world by storm seems to be popping up everywhere. These days anyone who is anyone has a microblog account. From celebrities to 10-year-old Beiber maniacs, everyone wants their Tweets to be heard. Today, microblog hot spots like Twitter are major hubs of Internet traffic. With nearly 175 million registered users, Twitter’s content ranges in relevance and credibility. However, with 95 million tweets per day, there is definitely something for everyone.

I was pretty hesitant when my friends first talked me into getting a microblog of my own. The idea of a tweet seemed annoyingly similar to a Facebook status, and I really didn’t care about what people were eating for dinner or about a meaningless daily anecdotes. Once I started microblogging, however, I realized it was way more than just a series of pointless updates. Through Twitter, I found hundreds of people and organizations that provided me with quick and valuable information at one tenth the amount of time to took to read one of the hundreds of company newsletters that clog up my inbox every week.

Entertainment value was another surprising discovery I made of the microblogging world. While breaking news updates and fashion microblogs are incredibly worthwhile, the entertainment value that some of my tweeps inject into tiny 140 character blurbs is both surprising and enjoyable. It’s almost like a friend telling a really funny joke every day. A simple line from a microblogger like @Lord Voldemort7@SororityProblem@TFLN, or anothermicroblogging genius is just the way to cheer me up on a dreary early morning walk to class.

Many successful microbloggers gain followers by offering entertaining information on a daily basis, without going overboard on self-promotion or advertising. This formula follows nicely with our Cocktail Party Theory of social media. A blogger or microblogger should be the one at the party to make everyone laugh. Like the Michael Scott of microblogging or the clever wit whose comments on life and society are hilarious because they’re “so true!” It doesn’t take much. Just a quick, quirky sense of humor and the ability to be concise (140 characters max please) and you’ll find yourself the life of the microblogging party, adored by your many followers.

By Lauren Aylworth


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Blue Ribbon Blogging

February 6, 2011 at 11:20 pm (Uncategorized) (, , , , , , , , , )

The blogosphere is a powerful place. Pushing its way into the lives of nearly everyone interested in news, scandal and community, the blog world is built around John Stewart Mill’s theory of free discourse. On the Internet everyone is entitled to an opinion. Everyone else is also entitled to determine whether or not those opinions are relevant. With all of this information, however, it can be difficult to distinguish the good information from the bad. Some blog entrepreneurs, however, have become quite successful at doing just that.

The article, “29 Ways to Keep me coming back to your blog again and again” by Darren Rowse highlights many of the strategies these entrepreneurs use to distinguish quality content everything else. Two of the best blogging tips from the list are featured below, along with an actual blogger making a living by following these rules.

1. Teach me how to do something.
Teaching a reader something new is probably one of the most popular reasons for blogging today and thousands of popular and wildly successful bloggers are making a living by doing it well. Whether blogging about how to blog or blogging about how to solve a calculus problem, bloggers teach their readers how to do just about anything these days.

Being a photography enthusiast in my spare time has led me to find a particularly helpful blog site called Strobist. David Hobby (seems like a fitting name) is an American photographer and has become somewhat of a guru by writing his extremely popular blog about photographic lighting. By blogging mostly about technique and practical knowledge, rather than pushing products, David found success, and his blogging venture was named one of the Best Blogs of 2010 by TIME magazine.

10. Make me feel like I’m not the only one who…
Personal experiences and interest blogs are another huge draw for bloggers and blog readers alike. Unlike teaching blogs, personal blogs help people all over the world feel like they are not alone in their daily lives. By reading these blogs, many people struggling with similar problems can find comfort and community among people with similar interests and issues.

While some people argue that all of this personal information floating around the web is just TMI, the blogging site PostSecret has made quite an impact. Created by Frank Warren in 2005, the blog centers on the idea of anonymous post cards submitted to the site by people from all over the world portraying a deep and sometimes dark secret. The idea behind this anonymous confession is to empower both the author and the audience, finding comfort and healing through an anonymous community of acceptance and empathy. The blog began on Blogspot with 10 new secrets uploaded each week and has grown to encompass multiple books and a traveling art exhibit featuring submitted work.

By Lauren Aylworth

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The Ultimate Guide to Blogging and Microblogging

February 6, 2011 at 10:24 pm (Uncategorized) (, , , , , , , , , , , )

The Ultimate Guide to Blog Promotion

Already have a blog but don’t know how to gain followers? Want to know what you can do to promote your blog without sounding like a salesman? Need some good topics to blog about? As the title implies, this article from is definitely the ultimate guide to blogging. Here you will find everything you ever wanted to know about writing a good blog.

While it may seem like a lot of information at first, headings like “Launching a Blog Successfully” and “Search Engine Marketing for Blogs” make it easy to find the section that best fit your needs. In addition to providing detailed explanations, each section contains a list of links to extra articles on even more specific topics. Under the heading “Blog Metrics and Tools,” for example, you will find links to articles like 20 Blog Analytics Tools and Blog Metrics: Six Recommendations for Measuring Your Success. Depending on your level of experience, you might find it helpful to read each piece or to skip to the section that best fits your needs. Either way, The Ultimate Guide to Blog Promotion provides valuable insights into almost every aspect of the blogging process.

9 Easy Steps to Add Twitter to Your PR Mix

This article form is a great resource for anyone just entering the world of Twitter or who wants to learn more about how it can be used as a PR tool. Unlike a standard blog, Twitter is a microblog. This means that every entry is very short and specific. While this format may seem impractical for many business and PR purposes and certainly doesn’t lend itself to going into detail, microblogs can be easily adapted to suit almost any of these functions. Because they can be updated quickly and easily, microblogs like Twitter are becoming very popular channels by which one can rapidly disseminate news and learn about the latest situation.

This article not only covers the classic uses of the microblog, but also tells how best to use them on a regular basis. Ragan’s article describes ways to easily integrate microblogging into your daily social media regimen by using tools like TweetDeck. The article and also touches on microblog etiquette (something all microbloggers should be aware of) and ways to optimize what you and your followers gain from your microblog. This article is valuable to anyone who already has or is thinking about starting a microblog.

By Meredith Julian

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